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25th May 2020


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KBB Preview: KBSA uses show as launchpad for partnership with Dulux design service

* KBSA_Marianne-Shillingford.jpgStand No. I135

The KBSA and the Dulux Design Service will launch an innovative partnership between KBSA retailers and interior designers at KBB that will provide consumers with a comprehensive design service. The collaboration, which links KBSA retailers and Dulux interior designers across the UK, will offer opportunities for Dulux interior designers to access the KBSA network of independent retailers for their customers.

"This is a very exciting development for KBSA retailers, providing them with new opportunities to increase their customer base," says KBSA marketing director Ruth Ward.

"There will also be added benefit for KBSA retailers that want to access additional design skills. More and more homeowners are looking for design advice on colour and furnishings for 'living kitchens' that incorporate elements of what used to be dining rooms and living rooms into the kitchen.

Alan Slaney, General Manager at Dulux Design Partnership adds: "This is a significant partnership for us. Our designers work with homeowners that are improving all aspects of their home and knowing that they can recommend, with confidence, specialists that have earned the KBSA badge enhances their offer.

"KBSA retailers are perfect partners as they also operate under strict codes of conduct and deliver the same high standards of customer care and professionalism as the members of our design service."

To celebrate the launch of a new partnership the KBSA and the Dulux Design Service will present an exciting seminar about colour trends and how to interpret and use them in the home, at KBB on Monday 3rd March.

The seminar will be presented by creative director at Dulux and design director for Dulux Design Service, Marianne Shillingford (pictured) and will explore in depth each of the five new trends identified for 2014 by the Dulux team.

Ruth adds: "This seminar is a must for all kitchen and bathroom designers that want to keep abreast of emerging trends and embrace design and colour themes throughout the home."

Image: Marianne Shillingford, design director for Dulux Design Service


31st January 2014

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