KBzine: the original kitchen and bathroom industry e-news - since 2002
18th January 2019
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iKBBI delighted to announce new consumer focused sponsorship deal
Insight Retail Group (IRG), owner of consumer price comparison websites Kitchen-compare.com, KitchenCompareTrade.com, Bathroomcompare.com and Bedroom-compare.com was unveiled today as the latest sponsor of The Institute of Kitchen, Bedroom & Bathroom Installers.
IRG, which launched its kitchen-compare website in 2012, has developed a number of innovative consumer products via its websites, which now attract thousands of unique visitors each week. The iKBBI will be providing useful and practical information for consumers on these sites, whilst promoting the benefits of using iKBBI members and their retail Installation Standards Partners.
Speaking on behalf of The iKBBI, National Membership Manager Lynsey Easom said: "We're delighted to confirm this sponsorship deal, as one of our major objectives for 2014 is to engage the public and continue promotion of our members and Installation Standards Partners.
"Today's announcement and our exciting new relationship with IRG forms part of a wider PR strategy for the new year which includes radio and television appearances as well as a closer relationship with other consumer organisations including Trading Standards and Local Authorities."
IRG's Commercial Director Steve Collinge (pictured) commented on the sponsorship by saying: "We're delighted to be able to sponsor the iKBBI who continue to work tirelessly to protect consumers by establishing quality standards within the KBB industry. Our own company ethos compliments this by focusing on empowering consumers with the provision of accurate pricing, quality and service information when they're in the process of searching for their dream kitchen, bathroom or bedroom."
The iKBBI and new sponsor IRG are investigating a number of other opportunities that may provide significant benefits to members, Installation Standards Partners and consumers over time.
7th February 2014