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28th January 2021
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Ideal Standard unveils a new look for The Bath Room
Ideal Standard has reopened its resource centre, The Bath Room, after a major refit. The new look showroom will see the company's latest ranges take centre stage and enhances the Bath Room's visitor experience.
The new look centre plays host to a stunning display of Dea, Ideal Standard's new range from award-winning design consultancy, Seymourpowell.
Unveiled at kbb Birmingham, the collection brings together beautiful design and functional excellence. Moving away from the modernist, hard geometric products that are so prominent in the market, towards more curved, flowing surfaces, Dea embodies Ideal Standard's commitment to creating a beautiful use of space.
Also on display is the new Concept Freedom, range which will be available from April. The range which extends Robin Levein's award-winning Concept collection has been innovatively developed with comfort in mind, demonstrating that inclusive bathrooms can still be beautiful. The range is DDA compliant and is available for both residential and non-res settings.
Based on visitor feedback Ideal Standard has also refreshed its wall of china to showcase new basins from the Strada, Dea, Softmood and Tempo ranges, making it easier for specifiers to review the breadth of shapes, sizes and designs available. This has been complemented with a rearranged roller racking to better reflect the complete ranges offered by Ideal Standard.
Located in the heart of London's Clerkenwell, The Bath Room is a unique space and resource centre for architects and interior designers to obtain the information and inspiration to help plan and design bathrooms and washrooms for any project, from luxury hotels and offices
4th April 2014