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28th January 2021
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BCG's BIG new brands
With Big Tour 2010 fast approaching, BCG is taking the opportunity to launch three new brands to its kitchen and bathroom retail customers.
BCG has chosen Big Tour 2010 as the platform to launch three highly recognised and industry respected brands. Baumatic, GE and Jacuzzi will all join BCG's already desirable portfolio and will exhibit their existing, new - and in some cases - exclusive ranges to BCG's retail customers at this year's five Big Tour venues.
"We are delighted to get three such high profile brands signed up and in place to be part of this year's tour," says Chris Honer, BCG's Managing Director.
"For the past 12 months BCG has examined in great detail the significance of its product offering and looked at how relevant the brands are to our customer base, that we carry in stock. In order to diversify our portfolio we have collaborated with these three incredibly well known and distinguished industry brands, to bring our customer even more choice.
"With the recent enrolment of Andrew Lillywhite, our new Commercial and Operations Director, BCG is now in its strongest position ever and will continue to negotiate with suppliers to deliver our customers even more products and exclusive ranges in the near future."
Baumatic is 'the' kitchen fashion brand and for over 20 years has provided image and elegance - this is the essence of Baumatic's design.
BCG will become sole UK National Distributor for Baumatic's latest range of built-in products, offering both Baumatic Slim-line and the latest kitchen studio range Baumatic Premium-line.
Baumatic Slim-Line - is the entry into Baumatic's built-in range of products, great design and great value are the key offer, and as they provide a two year labour and five year parts warranty you can specify Slim-line safe in the comfort that you have Baumatic's expertise to back you up.
Baumatic Premium-Line - has been designed around the Kitchen Specialist, clean design, easy trade up routes and an entire range backed up with a five year parts and labour warranty the only difficult choice is which one of these beautiful ovens to put on display... from a 68 litre self cleaning oven to a blast chiller or maybe the fantastic 450mm combi steam oven!
Exclusive Launch - The superb new range from Baumatic (Dubbed 'the new appliance chic') will be available for the first time to the kitchen market at the BCG BIG TOUR.
Andrew Lawson, Deputy Managing Director says:
"BCG was the clear choice for us when choosing a true kitchen specialist wholesaler to distribute our fantastic range of Slim-Line built-in products. We chose BCG as it stands for great choice, great brands and is renowned for great service, the same criteria that drives us at Baumatic."
Combining the talents of some of the most gifted product designers, including Italian architect Alberto Solari, Baumatic have created an enviable collection of the most exciting and dynamic appliances available today, including the new Baumatic 'Premium' Collection which will be showcasing at this year's Big Tour.
As one of the biggest companies in the world, with a consumer appliance division worth in excess of $6bn, it is no surprise that GE offers market leading products across all its portfolios.
BCG will offer three of the GE product lines; GE, GE-Profile and GE-Monogram.
The GE range offers refrigeration and laundry products. As well as offering the expected rugged American styling, the four GE side-by-side products all boast a wide selection of safety features and convenient, adjustable baskets, food pans and shelves, as well as GE's Climate Guard Temperature Management food preservation system, designed to keep foods fresher for longer.
Although positioned as GE's midmarket range, GE Profile offers distinct appearance upgrades and a number of convenience features that give it a real wow factor and sets it apart from competitors. With three models in the range including the Y series refrigerator which boasts a massive 25 cu ft of capacity - the largest in the market for a 90cm counter depth product, GE Profile is a real crowd pleaser.
The GE Monogram brand is synonymous with luxury, offering the ultimate in built-in side-by-side refrigeration and range cooking.
The professional GE Monogram built-in food centres are available in a gigantic 42 or 48 inches are highly impactful and include a proximity sensor to light up the dispenser panel as you approach. The outstanding design of the GE Monogram 48 inch dual fuel range cooker would create a focal point in any kitchen, offering exceptional cooking capacity and innovative features.
As with all the GE ranges, Monogram is backed up by GDHA's UK based after-sales and customer care team.
Known as one of the most prestigious names in the bathroom and luxury spa market, Jacuzzi has been at the forefront of pioneering design for over 30 years. Today Jacuzzi has grown to be a full range manufacturer of inspirational products across a full breadth offer.
BCG has taken on the range of Jacuzzi UK's stunning sanitary and bathing product ranges from the innovative 'Collection' product portfolio.
The comprehensive range of baths includes shower, corner, premium, luxury and of course the beautiful whirlpool products, which are synonymous with the Jacuzzi brand. All the Jacuzzi baths incorporate key features such as luxury European bathing depth, adjustable feet and reinforced panels throughout. The whirlpool baths incorporate fully adjustable jets to allow complete personalisation of the massage experience, and rigid pipe work ensuring the baths drain completely in between use.
The Jacuzzi bathroom Sanitaryware suites are manufactured to the highest standards in the bathroom industry, using the finest materials and manufacturing methods. All the suites benefit from the Jacuzzi PureGlaze finish for a depth of sparkle and shine after every clean.
Paul Mulready, Marketing Manager commented:-
"We are very excited to have BCG as a distributor for the Jacuzzi brand. The reaction from their team has been very encouraging and I am confident both parties will benefit from some solid growth into next year."
For more information about either taking part or attending Big Tour 2010 go to:
22nd October 2010