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28th January 2021
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British Ceramic Tile supports homegrown talent
Devon-based tile manufacturer, British Ceramic Tile, is set to nurture homegrown talent with the announcement it will be sponsoring British duathlete, James Stewart.
The company has become a main sponsor to British athlete James, providing funding to enable James to enter the World Championships in Spain this month.
A local athlete from Exmouth, James has transitioned from a complete novice in the world of duathlons to a serious contender in less than three years, now competing for team GB in the World Championships.
James' rise through the ranks is unprecedented, especially for someone who trains and holds down a full-time job. He began his sporting journey back in 2011 as a keen cyclist. After finding a real passion for road cycling, James added running to his repertoire entering his first duathlon in October 2012 where he won his age group.
British Ceramic Tile's Marketing Director, Caryn Clarke, explains: "When we first heard the story of James Stewart and his inspirational rise through the world of athletics, we knew that we had to get involved and help in his pursuit of success. As a British manufacturer with a passion for flying the flag for Britain, there was an immediate synergy.
"James has self-funded all of his competitions at quite a cost, but with the help of our support, that of his coach and other key sponsors, he's now well on the road to success at the Championships. We're delighted that we are supporting such an exciting homegrown talent and will be cheering him on."
On receiving his sponsorship, James said: "I competed several weeks ago at the European Championships in The Netherlands, winning a Bronze Medal. The next major championship is the Worlds, the race we have all been working towards, and with the sponsorship from British Ceramic Tile I have now booked and paid for my flights, accommodation and race entry.
"I'm thrilled the company has come on board as a sponsor and look forward to building an ongoing relationship with them."
British Ceramic Tile offers the very best of British design together with quality, value and a serious approach to social and environmental responsibilities. The company supplies an extensive range of ceramic and porcelain wall and floor tiles as well as glass and decorative products to major multiples, national house developers and the trade, including independent tile retailers, contractors and specifiers.
Pictured: Athlete James Stewart with British Ceramic Tile's Manufacturing Director, Dave Banton
6th June 2014