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28th January 2021


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AEG is headline sponsor for Taste of Christmas 2010

* Taste of Christmas.jpgAEG is delighted and proud to announce that the brand will be the main sponsor for the prestigious food festival Taste of Christmas 2010. As well as prominent AEG branding in all Taste communications and activities, AEG appliances will be used exclusively throughout the festival by celebrity chefs and other exhibitors. Taste of Christmas visitors will also have the opportunity to hone their culinary skills on the very latest in cooking technology.

This step up to headline sponsor follows the huge success AEG has enjoyed at Taste of Christmas last year and the three Taste Festivals held in Edinburgh, London and Birmingham during 2010," says AEG's Marketing Manager Anna Cox.

"Over the past 12 months over 120,000 Taste Visitors have had a chance to try out our cutting edge appliances or to watch them being used by celebrity chefs in the Taste Theatres. We believe that AEG is a perfect partner for Taste Festivals.

"AEG appliances have been created for people who demand superior performance time after time; for people that enjoy the whole cooking process, who want to be in total control and who relish perfection.

"Our design process is equally exacting. Many years of research into precisely what the AEG customer wants is transformed into an appliance which is second to none when it comes to detail and precision. We harness cutting edge technology to ensure flawless performance and our design is clean, pure and ordered - and above all absolutely stunning.

Taste of Christmas 2010 takes place from 3rd - 5th December at ExCel London. For the perfect mix of gourmet glamour, entertaining and inspiration, watch a line-up of some of the country's best chefs, including Heston Blumenthal, share their kitchen secrets in the AEG Taste Theatre. Join 12 of London's top restaurants as they serve up seasonal menus, and source that essential ingredient for the ultimate season of extravagance.

For more information on Taste, and to buy tickets, visit: www.tasteofchristmas.com

T: 08445 611611

W: www.aeg.co.uk


29th October 2010

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