KBzine: the original kitchen and bathroom industry e-news - since 2002
31st August 2020
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BMA announces new logo and visual brand identity
The Bathroom Manufacturers Association tells us it is thrilled to reveal its new logo and new visual branding, which together with the recently launched new website, highlight the strategic focus to set new standards as a leading light in the bathroom industry.
"The release of the new logo and visual brand is a significant milestone and marks the start of a new era for the BMA, as it demonstrates our vision and ambition for the future," says Yvonne Orgill, chief executive.
"Together with our new website and the introduction of our in-house marketing team, we are excited and committed to establishing our new brand and reinforcing our position within the bathroom industry."
The new logo, which received fantastic feedback from the trade body's members and its General Council at the recent Bathroom & Kitchen Business Conference, uses a contemporary and simple typography which together with a fresh colour pallet, supports the company's clear and concise style.
"We hope that the new branding will build on the BMA's fantastic reputation as experts in the industry," says Amy Kirk, Marketing Manager. "The new logo reflects the BMA's future while maintaining a strong sense of where we have come from."
The new logo's versatility will allow it to be displayed in full colour or white on a coloured background and is available in a variety of formats.
17th October 2014