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Lakes Bathrooms launches new site for mobile web
Shower specialist Lakes Bathrooms has launched a new website with a fully responsive design to adapt to mobile and small screen formats.
The new site not only responds to the viewing screen, but is said to offer much wider choice for product selection, categorised not only by Collection, but also allowing visitors to browse based on space available and shape or type preference. Lakes Bathrooms says its investment in a new website is intended to improve accessibility for portable and wireless device visitors.
Last year saw the landmark switch when Internet access via mobile outweighed traditional access via fixed line services on laptops and desktop computers (at certain times of the day).
This change in traffic routing meant that Lakes Bathrooms reviewed the usability of its site and chose to adopt a fully responsive design.
Introducing the new site, sales & marketing director, Clive Organ, commented: "Our statistical data gives us a clear indication on the browsing preferences of visitors and we've used this insight to completely redevelop our web presence. The site not only serves our UK customers, but also offers a gateway to our new US retail business and our international wholesale division. It's designed to provide the best possible experience for customers browsing for products, plus it offers an immediate route for our trade customers to access a wide range of support."
Whilst Lakes Bathrooms is understandably enthusiastic about its new site, it also explains that the site will be continually evolving and there's a plan to further develop various aspects. New features include social media sharing via its news page, whilst favoured options such as the stockist locator have been retained.
Summarising the appeal of its new site, Clive Organ concluded: "The new site has been designed to be responsive, flexible and effortless to use, whatever the platform that visitors choose to access from. We believe that it will play an important part in introducing consumers to our products and this design refresh is focused entirely on improving the user's journey." www.lakesbathrooms.co.uk
21st November 2014