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28th January 2021


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Minister highlights safety concerns as too few people register their domestic appliances

Thousands of consumers are missing out on product safety warnings as they fail to register appliances such as fridges, freezers and washing machines, according to research published yesterday. Consumer Affairs Minister Jo Swinson is encouraging more people to take this important step and use 'register my appliance.'

A YouGov survey for The Association of Manufacturers of Domestic Appliances (AMDEA) found that just over a third of consumers currently register all of their appliances with the manufacturer leaving thousands of owners untraceable if a safety repair is needed.

To encourage more people to register, AMDEA is this week launching a new web portal, 'register my appliance' (www.registermyappliance.org.uk), which provides access to the registration pages of 47 leading brands of domestic appliances and is designed to make it quicker and easier for the public to register all of their appliances.

"Domestic appliances have never been safer, but we have over 100 million large appliances in use in our homes and we keep them running for 10 or more years," notes Douglas Herbison, chief executive, AMDEA. "The incidence of safety actions is very low (between six and 10 recalls a year) but, unlike cars, if manufacturers need to make a safety adjustment they have no way of tracing the majority of affected models. 'Register my appliance' aims to help our industry to act swiftly, to contact owners, if a fault is discovered in a particular batch of products."

Jo Swinson Consumer Affairs Minister said:

"It is so important that we make sure that we register new appliances and don't risk missing out on key information that could save lives. This initiative will make it easier for consumers to register appliances both new and old, and will help to ensure that relevant owners get vital information on product recalls and safety notices."

According to the survey just over a third (36%) of buyers of large domestic appliances make a point of always registering them with the manufacturer, with 41% of those that don't, saying they didn't think it was necessary. Yet, nearly three quarters of adults (73%) stated they would be likely to register if they considered the manufacturer might need to contact them to organise a safety repair.

Further key findings include:

- Over half of purchasers only register appliances sporadically: sometimes (35%) rarely (15%) or never (9%).
- The majority (57%) of British adults think appliances are safer than they were a decade ago, 28% about the same and only 5% considered them less safe.
- For 75% of those who have already registered, the main reason for registering is to activate the guarantee.
- Less than a quarter (24%) of those who have registered said being informed of safety repairs was a motivation for registering with the manufacturer.
'Register my appliance' is designed to provide up-to-date, accurate, contact information for owners who have acquired specific models of appliances within the last twelve years, so manufacturers can issue safety updates or repair notifications to the right homes. AMDEA members have pledged that this is purely a safety initiative and the information captured will be used exclusively for this purpose. Over time consumers will also be encouraged and provided with the means to amend their details if they move house, sell or give an appliance away.
The site also provides advice on correct maintenance, safe usage and installation, product standards and testing, guarantees and warranties, consumer rights, a product recall listing and the AMDEA Code of Practice on Product Safety.
'Register my appliance' is also supported by the Royal Society for the Prevention of Accidents (RoSPA).


16th January 2015

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