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28th January 2021


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Whirpool announces UK and Ireland integration

* Maurizio-Pettorino.jpgFollowing one of the largest acquisitions in the industry of Indesit Company Spa by the Whirlpool Corporation, the UK and Ireland organisational line-up for the new company has been finalised, and is now in operation.

The role of the UK and Ireland begins a new and exciting era, becoming the largest revenue contributor of the Whirlpool Corporation, after the North America region. Headed by general manager Maurizio Pettorino, and a new management team including James Goldsmith, commercial director and Piero Pracchi, marketing director the combined headquarters will be based in Peterborough.

Although the companies are combined, they will continue to execute their existing brand investments and plans independently throughout 2015.
"We are at the very beginning of instigating the integration of the new company and the existing plans will remain intact for 2015," reports Maurizio Pettorino. "This is a tremendously exciting time, with a variety of complementary brands and products in our portfolio to service the UK and Ireland, generating many opportunities for all our trade partners and consumers alike."

Throughout the forthcoming year there will be the introduction of a wide range of new products focused on bringing fresh and original innovations to the market for consumers, creating a great variety of consumer solutions and benefits across the brands. The assembly of brands in the new portfolio will include KitchenAid, Whirlpool, Hotpoint and Indesit.

The company offers an exceptional end-to-end business solution for trade partners and consumers in the UK and Ireland from manufacture to delivery and servicing by the company's very own teams. This unique, dedicated commitment to service the market in-depth, results in the organisation being in touch with over five million UK and Ireland consumers every year. In addition, the acquisition has facilitated access to over 70 manufacturing and technical research centres around the world.

Since the announcement of the acquisition, the manufacturing plans have already increased to over 900,000 large appliances to be made in the UK every year.

"The acquisition provides many opportunities together with a resilient and firm base for the future," continues Maurizio. "We will continue to pursue the generation of a new stronger organisation to support our business partners' plans and total commitment to the consumer.

"It is imperative we demonstrate and maintain our speed of response to market needs, and innovate and generate market demand, and value creation, to satisfy our consumers and for the success of our trade partners. We are looking forward to continuing our success, with greater sustainability, strength and resource, creating a genuinely exciting and profitable future."


1st May 2015

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