KBzine: the original kitchen and bathroom industry e-news - since 2002
11th February 2020
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Reunited after 30 years: Swan Electricals and Housewares
One of the longest established British brands, Swan, is realigning its electricals and housewares output for the first time in 30 years to create a stronger brand proposition.
Managed by Swan Products, the landmark move heralds a new era for the Swan brand as it looks to capitalise on consumer recognition for its classically designed small domestic appliances and white goods products by offering a range of complementary cookware and kitchen accessories.
"In realigning housewares and electricals we're making it much easier for retailers to offer colour coordinating product lines, satisfying customer demand and essentially making us a one-stop shop for all Swan products," says Rob Wileman, director at Swan Products.
"We are incredibly excited about the new product collection - Swan will be the only British housewares brand to offer fully colour-coordinated ranges across housewares, kitchen-top appliances and white goods.
"Competitor propositions currently include colour-matched collections encompassing housewares and electrical products but stop short of large kitchen appliances. The new Swan Housewares range will initially be available in the hugely successful Swan Vintage Collection colour palette of blue, green, red, traditional cream, orange and black, with other designs to follow."
To be previewed at Exclusively Housewares on 9th and 10th June 2015 at The Business Design Centre, London on stand 400, the Swan Housewares range will include a bread bin, storage canisters, towel pole, storage bin, mug tree, frying pans and saucepans, all benefitting from the same stylish retro design as the Swan Vintage Collection of large and small appliances.
8th May 2015