KBzine: the original kitchen and bathroom industry e-news - since 2002
16th November 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
InSinkErator expands marketing team and initiatives, introducing new POS material
As part of the largest team expansion of the company, InSinkErator has appointed two new members to its UK marketing team and introduced new point of sale materials, brochures and a dedicated website with online resources for retailers, to better support retailers with increased marketing materials and activity.
With experience in logistics and product management spanning over seven years, Brian Green has joined the team as product planner for Europe and Russia. Responsible for product development and working closely with the US headquarters, Brian generates vital information support for the sales team, distributors, retailers and consumers alike.
Christopher Vella-Bone joins the marketing team as digital marketing and ecommerce manager for Europe and Russia. After a bachelor level education and four years' experience in digital and marketing, including running his own consultancy agency, Christopher defines and drives all digital and ecommerce aspects of InSinkErator; leading the online initiatives that raise brand awareness and support trade partners.
Alongside the versatile team expansion, the food waste disposal system and 3-in-1 tap manufacturer has introduced new point of sale materials, brochures and a dedicated website with online resources for retailers. All product information, marketing materials and trade news will be available online, in order for retailers to better understand the practical and economic benefits of InSinkErator products and pass this valuable information on to consumers.
Linda Phoutthasak, marketing manager for InSinkErator, Europe and Russia, says: "Chris and Brian bring a new and refreshing blend of essential skills and will be instrumental in spearheading our continuing aim to be the preferred hot tap and food waste disposer appliance brand.
"We want to make access to InSinkErator products as simple and easy as possible for retailers and consumers, so making our point of sale and brochure materials, as well as product information, easily accessible and jargon-free is the first step we are taking in the implementation of our marketing strategy."
Image: Brian Green, Christopher Vella-Bone and Linda Phoutthasak
T: 0800 389 3715 / 01923 297880
8th May 2015