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28th January 2021

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BAL strengthens specification support team

Building Adhesives Ltd, the manufacturer of tile adhesives, grouts, sealants and ancillary products, has continued to strengthen its specification support team with the appointment of William McLachlan as business development manager.

William will work with architects, designers and specifiers in the London area supporting them on M40/M20 specification, providing project support and delivering RIBA-accredited CPDs.

"I am delighted to have joined the market leaders in tiling products in what is a period of growth in the industry - especially in the specification sector," says William.

"BAL is acknowledged as an innovative brand, leading the field in quality tiling products and providing a host of support services for designers and architects to assist them throughout their tiling projects, ensuring they last the test of time.

"I look forward to continuing working with designers and architects, helping them to utilise the great products, people and technical knowhow available from BAL, including our free PowerSpec specification tool, to create concise, technically accurate and up-to-date specifications for tiling, as well as a team of experts who can provide designs and specifications completely free on their behalf."

William joins BAL from Porcelanosa where he worked as commercial specification manager for the company's entire product portfolio, working with architects, designers and contractors on large UK and international-based projects.

Previously he worked as business development manager for Porcelanosa's Noken brand, raising brand awareness and developing opportunities through regional housebuilders, developers, architects, independent retailers, trade and commercial contracts sales.

BAL Head of Sales, Steve Ball, says: "William's appointment is part of our continued investment and growth in the specification sector, supporting architects, designers and specifiers to deliver high-quality and long-lasting tiling projects.

"With more than 50 years of technical innovation and know-how behind us, we are relied upon by professionals throughout the industry for product quality and outstanding technical support from design to completion."

T: +44 (0)1782 591105
E: [email protected]
W: www.bal-adhesives.com

22nd May 2015