KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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Simplicity sells for Gorenje
Gorenje has revealed that sales of its Simplicity Collection of stylish appliances in black and white, which operate intuitively through one single dial, have reached an all-time high.
"Consumers are seeking stylish, technologically advanced gadgets in every area of their lives," comments Stuart Benson, national sales manager for Gorenje UK.
"This collection is not only simple to use but it also features advanced AdaptTech technology that adapts intuitively to suit the user - saving them both time and money."
The AdaptTech feature works differently in each appliance. In the oven, AdaptTech memorises popular programmes, while the Simplicity fridge uses Adapt Tech to monitor when the door is frequently opened and lowers temperature in advance to ensure consistent cooling.
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29th May 2015