KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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Amica launches new marketing suite
Amica is underscoring its commitment to UK appliance and kitchen retailers with a new suite of marketing materials including a brand new 96pp full colour printed brochure and matching brochure-app.
Simon Freear, country manager for the UK and Ireland explains: "The UK market is looking incredibly positive, and our experience is showing us that kitchen and built-in retailers are finally looking outside the old brands for something interesting and different. We've unveiled new products that reinforce considering us as a better alternative to brands that are being sold unselectively on the Internet.
"Amica is enhancing a comprehensive built-in line up and we want to demonstrate the design, choice and technology that the brand offers in clean-cut and easy way."
The new Intelligent Style brochure includes details of Amica's brand new freestanding double ovens, its new compact built-in ovens and warming drawers, introduced to complement existing pyro and Aqualytic cleaning built in ovens, as well new ranges of hobs in induction and gas-on-glass formats.
The new brochure is also available in the iTunes store or Google Play as an App for both Apple and Android devices.
The Amica brand is one of the fastest growing brands in the UK and Ireland. With sales growth of over 80% in the UK alone, the brand has built a loyal following of excellent electrical retailers by offering a technology rich product backed up with a 2-year guarantee. Now, Amica is aiming to persuade kitchen retailers of the unique opportunities associated with working with this Red Dot-winning brand.
12th June 2015