KBzine: the original kitchen and bathroom industry e-news - since 2002
18th September 2019
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Mistral worksurfaces specified for new CDA showroom
Solid surface specialist Karonia was selected by appliance brand CDA for a number of recent joint collaborations, including the new showroom at its Nottinghamshire headquarters.
For CDA, Karonia's Mistral 25mm solid surface was the ideal solution for their ambitious new 175sq.m showroom designed to showcase its extensive range of domestic appliances. Complete with sweeping curves, the dramatic two-tier island centrepiece envisioned by the CDA team perfectly demonstrates the creative capabilities of Mistral.
This bold project saw approximately 50 metres of Mistral worktop seamlessly joined to provide the expansive staging imagined by the CDA designers - perfect for hosting product launches and cookery demonstrations.
This striking approach to presentation was also carried through to the Grand Designs Live exhibition in October 2014 where the CDA team again utilised Mistral for imaginative product displays on its stand.
Andrew Pickup, Karonia director, comments: "When working in partnership with companies like CDA, the immediate exposure that comes from the marketing projects themselves is an obvious benefit. "Alongside this, there is also the invaluable opportunity to see how different companies market their brands because although we all share a common audience within the KBB industry, we have different product portfolios and therefore different approaches."
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19th June 2015