KBzine: the original kitchen and bathroom industry e-news - since 2002
18th January 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
New Utopia brochure designed to reduce carbon footprint
Utopia Furniture Group has introduced 'Inspired by Utopia', a new concise version of its 2015 bathroom brochure aimed at reducing the company's carbon footprint.
Explaining the thinking behind this move, marketing manager Sam Ball says: "Consumers love the fact that our product range is so extensive but this has meant our brochure has got bigger and bigger over the years so now, following research and consumer feedback, we have decided to adopt a more focused approach to reducing our carbon footprint."
Although the new version still presents the entire range, it is much easier to handle being only 132 pages as opposed to 244. Both the original brochure and 'Inspired by Utopia' are also available online as a download and a virtual pdf.
At the same time, Utopia is encouraging its retailers to 'think green' and opt for order acknowledgements to be confirmed by email rather than by fax along with other paper-saving measures.
Utopia is proud to work to stringent management systems throughout the entire organisation to minimise environmental impact.
T: 01902 406402
19th June 2015