KBzine: the original kitchen and bathroom industry e-news - since 2002
23rd May 2019
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Whirlpool launches award-winning Supreme Care laundry range
Whirlpool has launched a new, award-winning Supreme Care range of perfectly matching front loading washing machines and tumble dryers. The product's strongest asset is its exceptional performance level in noise, which claims the quietest spin cycle on the market, thanks to Whirlpool's revolutionary new ZenTechnology.
Boasting a modern, high-end aesthetic, the perfectly matching innovative new laundry range is designed with intuitive, touch controls or an easy to use push-and-rotate central dial, capable of not only reducing resource consumption but also consumer effort.
Winner of the 2015 iF Design Award - a prize that recognises outstanding design quality in product discipline and the household category - the new washing machines combine sleek, cutting-edge design with unprecedented performance levels in noise, energy and care for garments. The award is a strong endorsement of Whirlpool's design strategy and ability to provide home life solutions that empower and simplify consumers' lives.
With new ZenTechnology, the energy saving A+++ (-50%) machines work at a whisper. The loudest part of any wash programme is the spin cycle; with the new ZenTechnology spinning reaches just 67 dB(A) - said to be the quietest on the market, thanks to Whirlpool's revolutionary new induction motor.
Being connected directly to the drum, results in minimum vibration and quietness that means consumers can 'live' with their washer in the kitchen, and even run the washing machine overnight, in complete confidence that a late night wash won't disturb their sleep.
And with the new benefit of PrecisionClean, you will get the best rinsing performance, particularly important for those with skin allergies. The powerful jet in the drum sprays pre-mixed water and detergent, or fabric softener, directly onto your clothes. This new efficient pre-mixing method means the new Supreme Care washing machines deliver what is believed to be the lowest water consumption on the market.
And to help save money not only on water bills, but also the most expensive element of washing, the cost of detergent, PrecisionDose technology releases the exact amount needed for every wash, saving up to 12 litres of detergent a year. The bulk dispenser accommodates detergent and fabric conditioner for up to 20 washes, so all you need to do is select a programme, the PrecisionDose option and Whirlpool 6th Sense technology will do the rest.
Supreme Care washing machines boast SoftMove technology to ensure the finest clothing care with its gentle and custom treatment of garments. The new drum keeps all your garments looking like new for longer. The new drum pattern reduces friction by 70%, while the drum's speed and movement is customised for each programme.
And, when you are not around to remove the washing immediately after the programme ends, patented FreshCare technology continues to tumble garments for up to six hours, keeping garments feeling and smelling fresh, as well as reducing wrinkles by up to 30% and therefore the need to iron.
The machines are available in sizes of 8kg, 9kg, 10kg and 12kg and come with a three year parts and labour guarantee.
The Supreme Care tumble dryer range is the number one for fabric care and wool drying. The treatment of woollens is exceptional, delivering all the care required to keep them silky-soft. With what is arguably the best wool drying programme on the market - without the need for any additional racks or accessories, the innovative new dryer range guarantees drying up to four, tumble dryable, woollen jumpers ready to wear in just one hour.
To achieve the finest drying care for all garments, the dryer incorporates SoftMove technology. The new, ultra-gentle drum design reduces friction by up to 70%, while the programme customises the drum movement to care for any garment from denims to woollens, ensuring they remain crease-free and softer for longer.
The new tumble dryers also offer a patented steam system, SteamCare. To refresh and release wrinkles in garments, consumers can treat their favourite and most delicate items to the perfect care total confidence. A special accessory is placed in the drum with the laundry, refreshing garments in less than 30 minutes.
New 3DryTechnology dries very gently and evenly using new three-dimensional air jets, for perfect, efficient drying.
The top of the range, Supreme Care Premium Design dryer, features heat pump technology to guarantee maximum energy efficiency, with an A+++ rating. Boasting the biggest drum on the market, at 121 litres, the dryers offer numerous benefits, including easy loading, easy access and increased space for fast, even drying.
Available in sizes of 8kg, 9kg and 10kg, all the models boast complete design symmetry with the washing machines. The pairing is so neat that even the 10kg tumble dryer harmonises perfectly with the 12kg washing machine.
And should you not have room to place your Supreme Care laundry appliances side by side or should you wish to conserve space, a stacking kit is available to accommodate all model combinations.
"As well as outstanding performance with the quietest washing machine on the market, the Whirlpool Supreme Care laundry range features innovative design, with minimal and elegant lines shaping their simple and harmonious appearance," comments Jennifer Spragg, brand and digital marketing manager. "The display is elegant, easy-to-use and intuitive... two masterpieces with a single look."
26th June 2015