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Gorenje sees increased demand for energy efficient appliances

* Stuart-Benson_GorenjeUK.jpgGorenje, has reported an increase in demand for energy efficient cooking products in line with Mintel's recent white goods report which states that consumers consider energy efficiency to be the number one factor when purchasing a new cooker.

Published in April, the report found that 58% of consumers consider a 'higher energy efficiency rating' the number one priority when buying a new oven, followed by reputable brand image and a long guarantee period.

"For a number of years now we have seen energy ratings creep up the consumer buying agenda and it is fantastic that it now officially tops the list when shopping for cookers," comments Stuart Benson, national sales manager for Gorenje UK.

"At Gorenje, we strive to develop the most innovative and energy-efficient appliances possible, with over 95% of our cookers A rated or above to meet the ever growing consumer demand.

"It is a crowded cooking market and consumers have more options than ever when it comes to picking appliances. As manufacturers, we feel it is our duty to provide a broad range of innovative products without compromising on efficiency."

T: 0208 247 3980
W: www.gorenje.co.uk

26th June 2015

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