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28th January 2021


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Amica forecasts seismic shift to induction

* Amica-New-Induction-Hob.jpgAmica home appliances in the UK and Ireland is anticipating a shift to induction hob top cooking and to meet demand has announced a new generation of feature packed, great value induction hobs to complement a refreshed product line-up of built-in and freestanding products.

Simon Freear, Country Manager for Amica says: "Induction cooking will be the energy of choice for future generations of appliance buyers now that prices are within easy reach. The high speed, ultra-safe operation, super easy to clean and ultimate energy efficiency all contribute to what is likely to be a seismic shift away from ceramic and electric-plate hobs.

"But above all, induction looks and feels amazing. Our new range removes the last barrier to entry - price. Now a consumer can buy a high powered induction hob with boosters for under £300; this helpfully provides retailers with a strong opportunity to convey cost-over-life savings right up there with the obviously stunning aesthetics."

Pictured: Amica PI654 60 cm Induction Hob. Features include:
* 60 cm induction touch control hob with round slider control
* Four induction zones including a left hand bridge zone (38 x 22cm 3.7 KW.)
* Double boosters (4.2 kW and 5.5 kW)
* Automatic heat reduction system
* A timer for each zone
* Pan detection system,
* Residual heat indicator
* Child safety lock

Total power is 7.4 KW. The hob is available in black. Dimensions are 57.6 x 51.8 cm.

The Amica brand is one of the fastest growing brands in the UK and Ireland. With sales growth in 2014 of over 80% in the UK alone, the brand has built a loyal following of excellent electrical retailers by offering a technology rich product backed up with a two year guarantee. Now, Amica is aiming to persuade kitchen retailers of the unique opportunities associated with working with this Red Dot winning brand.


3rd July 2015

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