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20th October 2017
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Environmental award for Vac from the Sea
Electrolux has received an environmental award for its Vac from the Sea initiative, through which it has manufactured a range of vacuum cleaners from plastic debris collected from several of the world's seas.
The 'Keep Norway Clean' organisation's 'Gullklypa' is an annual prize awarded to a company or an organisation that has shown outstanding commitment to improving the local environment.
The award was presented yesterday in Oslo by the Norwegian Environment Minister Erik Solheim to Cecilia Nord, Head of Floor Care Environmental & Sustainability Affairs at Electrolux.
"Electrolux has strongly distinguished itself by putting the marine plastic debris on the agenda, increased awareness of the problem, stimulated the physical redevelopment of oceans and coasts," said Erik Solheim.
"The company has also lifted the relationship between marine plastic waste and use of recycled plastics. Awarding Electrolux is a good signal and inspiration - it shows that business can and will participate in this work and that marine plastic waste is a global challenge!"
Accepting the award, Cecilia Nord said: "I am of course happy about the award, but the real victory is that Vac from the Sea has raised awareness around the scarcity of recycled plastic. Not just in green communities but in the broad masses. So far over 100 million people have been reached by the campaign.
"This had not been possible without our partners in environmental- and research organisations, volunteers and experts. So Electrolux does not stand alone on the prize pedestal."
14th January 2011