KBzine: the original kitchen and bathroom industry e-news - since 2002
12th January 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Hib enters the Virtual Worlds realm
Innovation-led CAD technology company, Virtual Worlds, has secured a new contract with popular bathroom brand, HiB.
HiB has recently signed a three-year agreement to feature on the popular Virtual Worlds professional CAD software. This means that all retailers signed up to the programme will now be able to generate interactive simulations of HiB products, to exacting proportions, to be included in their design consultations.
"In this technological age, where consumers are increasingly seeking to 'try before they buy', our CAD technology is playing an increasingly important part of the retail dynamic in the KBB world," says Nathan MacLean, managing director. "In fact, most of our retailers have seen a significant increase in sales conversion rates by offering consultancy in this way.
"As such, we're constantly looking to increase our manufacturer portfolio to provide true-to-life replicas of all the latest market innovations. It is therefore fantastic to have HiB, a business of such a high calibre and excellent product portfolio, on board."
Ash Chilver, (pictured) sales director at HiB, adds: "As a business, we're always on the lookout for new ways to improve our retail proposition and we believe that Virtual Worlds will help customers to more adequately showcase our products in the various stages of the design process."
22nd July 2016