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19th May 2017
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Franke and More in Store retailers raise £8,250+ for Marie Curie and reach 1.1million+ audience
Franke and 190 of its 'More in Store' retailers have raised over £8,250 and reached an audience of over 1.1 million people through a pro-active fundraising drive for Marie Curie, as part of the charity's national 'Blooming Great Tea Party' campaign.
Franke's aim with the More in Store initiative is to support its retailers and help them increase footfall into their showrooms. The 2016 Blooming Great Tea Party campaign was a huge success, with the number of retailers taking part increasing by 245% to 190, welcoming hundreds of visitors to their showrooms.
A pro-active and consistent PR, marketing and social media campaign reached an audience of over 1.1 million and the fundraising total is more than double the original target of £3,000. Distributors and Franke staff also got involved by hosting tea parties and sharing inspirational messages.
The showroom that raised the most money, J Sheppard & Son in Wiltshire, is now gearing up for an exclusive chocolate masterclass from reigning UK World Chocolate Master, Ruth Hinks, in October as a huge thank you for its efforts.
Ruth will teach the essential skills needed to create the perfect chocolate truffles, pralines and ganache including how to taste, temper, roll, dip and decorate chocolate, and make chocolate flowers for decorations.
Says Fiona Bowyer, marketing director at Franke: "We really stepped up the Tea Party campaign this year and are bowled over by how many More in Store retailers joined in the fundraising fun.
"Retailers have engaged with their local communities and generated some great local PR while raising vital funds for Marie Curie. And with a reach of over 1.1 million, we have been able to raise awareness of Marie Curie, More in Store and Franke to a much wider audience. We hope J Sheppard & Son have a wonderful masterclass with Ruth and we are already looking forward to our 2017 campaign!"
T: 44 (0)161 436 6280
14th October 2016