KBzine: the original kitchen and bathroom industry e-news - since 2002
17th March 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Burbidge offers infinite inspiration with extended Otto range
Against the backdrop of an increasingly creative consumer profile, Burbidge continues to drive industry innovation with its newly extended Otto kitchen - arguably its most consolidated range yet.
Bringing a natural charm to the sharp, minimalistic Otto form, the range is now available in the three new woodgrain finishes of Dark Walnut, Rose Walnut or Bleached Walnut. Constructed from advanced laminate, each look cleverly encapsulates the intrinsic woodgrains and tactile appeal of real wood, while being cost-competitive.
Conversely, aligned to the ever-popular, warehouse-style aesthetic, Burbidge also introduces Otto Concrete; a clever replication of the coarse feel of concrete, allowing consumers to introduce a raw, edgy appeal into their kitchen.
Cue the creative scope. The exquisite new frontals can be used to achieve a striking simplicity as a whole kitchen, or can be combined with each other or with any of the current Otto neutral gloss or matt colourways for a truly individual look.
However, the ingenuity doesn't end there. For a bold modernity echoing Germanic styling, Otto now also boasts the option for a 'true handleless' look. This is achieved via a Gola handle-less rail system integrated within the door carcass in a choice of three on-trend colours; white, aluminium and anthracite.
Furthermore, consumers leverage an extensive range of accessories, including a variety of worktops, splashbacks, modular open units and glass doors, and much more.
Helping retailers to fulfil bespoke solutions, Otto is also available in Burbidge's 25-way colour palette as well as in bespoke colour options. Retailers can also look to take advantage of Burbidge's ability to provide tailored sizes.
Ben Burbidge, managing director at Burbidge comments: "At Burbidge, we are committed to driving industry innovation. Therefore, having experienced huge success since launching Otto in 2014, it seemed the natural progression to extend it in line with what we view as today's biggest emerging trends.
"Utilising our in-house manufacturing expertise, we are very proud of our new wood finishes which offer an incredibly accurate representation of real wood, resulting in a lavish, premium look while being affordable. Equally, our new concrete look will fulfil the demand of the more edgy consumer looking to embrace the industrial trend.
"The real beauty of this extended range, however, is the amount of creative freedom offered; whether it's mixing and matching between our current gloss and matt finishes or taking advantage of our bespoke finishes and various accessories. The result is arguably our most consolidated range yet, enabling consumers to truly realise a dream kitchen look completely unique to them."
In addition to the new Otto Concrete, Dark Walnut, Rose Walnut and Bleached Walnut, the current Otto White Gloss, Porcelain and Light Matt Grey ranges will also be available in a 'true handleless' design.
Burbidge is the longest established, leading UK kitchen frontals and accessories manufacturer. For stockists visit:
14th October 2016