KBzine: the original kitchen and bathroom industry e-news - since 2002
24th November 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
CIH hosts digital marketing workshop for Euronics agents
Combined Independents (Holdings), an electrical buying group, part of Euronics, Europe's largest electrical buying group, held the first part of its Independent Digital Education Programme, an AdWords workshop, exclusively for Euronics agents in Central London recently.
Sponsored by Euronics supplier, Electrolux, the informal workshop focused on a number of topics, including an introduction to search engine marketing, building an effective AdWords campaign, and support for future AdWords marketing.
Luke Wallace, senior digital marketing & ecommerce professional for Electrolux, alongside Jason Leith, AdWord and email marketing for CIH, guided the audience through the programme, offering step-by-step instructions, plus expert advice on each topic.
The three-hour interactive workshop provided hands-on software experience, as well as sharing stories of past digital experiences, including both successful and not-so-successful campaigns. Each attendee was supported further and awarded with an AdWords voucher to kick-off their campaigns.
"The marketing landscape is changing rapidly," says Heidi Andrews, (pictured) digital marketing coordinator, CIH. "We are all short of time to invest in our businesses and get our heads around the new tools available, so this is the first of many programmes, from which we hope that all our agents will benefit.
"We received excellent and very positive feedback from all those who attended the workshop and really hope it makes a difference to their business in this fast, changing digital world. CIH proposes to offer a number of independent education programmes throughout the year to support our agents in developing their businesses.
T: 01264 320500
3rd March 2017