KBzine: the original kitchen and bathroom industry e-news - since 2002
21st July 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
British Ceramic Tile talk texture with New Brighton and Luna
British Ceramic Tile has extended its product offer with the addition of two contemporary ranges, New Brighton and Luna. Featuring a subtle linear design, both collections bring visual interest and texture to walls, tapping into consumer demand for tiles with raised surfaces.
A favourite amongst consumers, linear designs continue to be a strong seller for retailers marrying classic good looks with a neutral colour palette. With the addition of subtle surface texture, New Brighton and Luna are well suited to bathroom and kitchen environments and deliver in the style stakes, with each range of ceramic tiles offering its own design appeal.
British Ceramic Tile's New Brighton collection is available with a striking gloss finish in a 25 x 50cm size, featuring a gentle raised texture and linear design creating a ripple effect to add interest to walls when light is reflected, ideal for giving the illusion of more space. The longer format tiles maximize the linear character of the tile design and coordinate seamlessly with the Conran floor tile collection, available in 50 x 50cm tiles. New Brighton comes in six shades of Salt, Sand, Pier, Tide, Surf and Rock.
Luna is a premium matt tile collection, with a sophisticated, feminine touch. designed to be decorative and add depth and warmth to walls and floors, without being too bold. The surface offers a linear, fabric-like print tapping into the trend for textural interest. Available in four colourways of Cloud, Glow, Dust and Night, Luna comes in two versatile sizes 25 x 50cm (wall) and 15 x 50cm (multiuse).
The different sized formats of Luna have been carefully thought out, allowing homeowners to define areas with ease, while amplifying the trend for creating zones across walls and floors. Perfect for customers who like to be on trend, but prefer an understated look, the large and smaller format tiles work perfectly together in one design or can be used individually.
The multi-use 15 x 50cm tile works well on the floor, bringing to life the traditional plank look, plus the whole the range can be sold alongside British Ceramic Tile's Feature Floors collection, which tones effortlessly with the Luna collection.
"Modern linear designs are integral to any tile portfolio. It's a classic look that is constantly in demand with consumers, as it delivers a blank canvas together with a subtle decorative effect.
"Both of these collections are indicative of our market-led approach, which sees the company constantly analysing trends and consumer demand to create ranges that will become commercial best sellers for our retailers," says Jayne Adamson, marketing manager at British Ceramic Tile.
"It's our job to adapt and evolve our collections, to ensure our retailers have a wide portfolio of ranges to suit all tastes, from the classic linear design of Luna through to the decorative, bold effects of our Feature Floors collection."
British Ceramic Tile will support existing and new retailers with the latest collections, providing C100 boards and inspiring lifestyle photography to help showcase the ranges to customers.
T: 01626 831391
10th March 2017