KBzine: the original kitchen and bathroom industry e-news - since 2002
22nd September 2017
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Partnership programme for Trend Interiors
Trend Interiors has launched a partnership programme for its retail customers across kitchens and bedrooms. The programme, 'My Trend Offers' is available to all customers, both displaying and non-displaying.
According to Trend Interiors sales & marketing director Graham Jones, the move is a first for a brand aimed at the budget consumer.
"This innovative package recognises that Trend customers do not always have a showroom and may even be operating from their home," he says. "We have negotiated preferential buying terms with selected trading partners that can generate substantial cost savings for our Trend customers."
The programme allows Trend trade partners to take advantage of preferential buying terms and prices that would not normally be available to them on key ancillary products related to a kitchen or bedroom installation.
Partners, Blanco UK, BWT Best Water Technology, CA' Pietra Innovation in Stone & Tile, Caple Appliances, Stuart Jones and MBP Marble Building Products have all committed to the programme.
Graham adds: "Usually these types of programmes are restricted to kitchen showrooms that commit to a spend in terms of display space. To our knowledge this initiative is the first of its kind and we are confident that our new partnership will contribute to the continued growth of the brand."
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24th March 2017