KBzine: the original kitchen and bathroom industry e-news - since 2002
21st April 2017
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Kindred's displaying retailer base hits the magic 50!
Kindred Living, sister company to PWS, tells us it is proud to announce that its approved displaying retailer base has reached 50 across the country. Only four months since the launch of the Kindred brand of fitted bedroom furniture, Inline Kitchens & Bedrooms of Pontefract, has become the milestone appointment.
Comments Kathryn Bassett, category brand manager at Kindred, "We are delighted that Inline is working with us on Kindred, as an independent specialist it is an ideal partner for the brand.
Kindred delivers a huge opportunity for our retailers to grow their bedroom business, bringing the fitted bedroom offer into the 21st century. With its flexibility to adapt to real room sizes, Kindred reflects modern lifestyles and offers a product portfolio that's straightforward to specify, purchase and subsequently install.
"The market has quickly embraced the collection, due to its versatility, affordability and ease of installation. Inline has already installed two Kindred bedrooms and we are really looking forward to seeing many more of its designs."
Inline Kitchens & Bedrooms is a long-standing customer of PWS, and has been selling Second Nature, PWS's market-leading kitchen brand, since Inline's formation in 2003. It was this relationship that quickly gave the company total confidence in becoming a Kindred retailer.
Comments Ian Winterburn, Inline's managing director:
"We are thrilled to be Kindred's 50th approved displaying retailer and had no hesitation in working with the new brand. The marketing support is second to none, so much better than anything available in the market, showcasing photography that's realistic and achievable for our target market, reflecting the quirks and different sizes and shapes of rooms that we have to design around on a daily basis.
"Everything is so flexible and the real beauty of the collection is its sheer simplicity of design, ordering and fitting.
"Being a complete product offer it's less labour intensive and far less complicated than other ?brands. Add to this a colour palette that's commercial and timeless and Kindred really sums up what our customers are looking for."
Image, from left: Ian Winterburn, Beverley Winterburn (director at Inline), Ryan Winterburn (designer at Inline) and Kathryn Bassett
24th March 2017