KBzine: the original kitchen and bathroom industry e-news - since 2002
21st July 2017
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Kartell by Laufen takes part in Milan Design Week with new collection
Kartell by Laufen is taking part in Milan Design Week, from 4th to 9th next week, with a collection enhanced by new products and furniture accessories, to narrate an exclusive, original interpretation of the bathroom environment
At the show, Kartell by Laufen will be presenting new ceramic pieces, furniture, accessories and special finishes that evolve the products into iconic and stimulating objects, capable of triggering emotions and embellishing the bathroom, which becomes a true retreat.
Designed by Ludovica and Roberto Palomba and launched in 2013, Kartell by Laufen is a project based on the fusion of the best characteristics of two companies: Kartell for its originality and design of plastic objects, and Laufen Bathrooms for its quality and rigor in the field of ceramics. From the outset, the collection has focused on maximum flexibility and versatility, meeting the requirements of many different tastes.
Today the range of offerings has expanded with new proposals and moods, with the introduction of a completely new series of slim washbasins and a range extension of the countertop washbasins together with new colours in order to address an even wider audience.
One constant of the project is the very high quality of the plastics and ceramics, and in particular of SaphirKeramik, the innovative ceramic material developed by Laufen, which combines lightness, strength and slimness, thanks to an innovative formula enriched with corundum.
Kartell by Laufen continues to grow in the market, consolidating its position on an international level in the retail and contract sectors: on one side with the constant growth of the number of points of sale around the world, at this point at a total of 1000, on the other side enhancing some important architectural projects.
In the light of these experiences, Kartell by Laufen now looks to the future with a growth strategy, but above all with a plan of development to position the brand in a new dimension, with a stronger focus on interior design.
31st March 2017