KBzine: the original kitchen and bathroom industry e-news - since 2002
15th September 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
New marketing lead joins F & P as company enters fresh phase of development
F & P, Primaflow and Connections has appointed Tim Ramsey as head of marketing to help drive the company forward as it embarks upon a period of expansive change. Tim will be responsible for developing the e-commerce offering, as well as helping the business to work even more closely with customers.
"Following consolidation of the F & P, Primaflow and Connections brands, we are poised to upgrade our customer service proposition further, with the introduction of new product lines, plus improved ordering technology and a new distribution facility," he explains.
"It's a privilege to be part of a company with such a heritage in the industry, which is also focused on how we can make the most of new technologies to improve our customer offering."
Tim has more than 25 years' experience in marketing and communications, most recently at Stanley Black & Decker, where, as marketing director, he introduced a raft of digital and CRM initiatives designed to increase customer engagement and advocacy.
Jed Kenrick, managing director for F & P, says Tim's extensive marketing and product management expertise means he is ideally placed to navigate the diverse customer base of independent merchants and retailers through the benefits of the latest developments.
"It is vital that we target our marketing activity smartly, so that the right messages filter through to the right customers, and via the most appropriate communications channels.
"Mr Ramsey's experience in consumer segmentation will ensure that as a business, we gain an increased granularity of insight into our customers' requirements - and that they in turn receive a bespoke level of service, tailored to their individual needs."
As Tim himself explains, digital technology is set to feature significantly in this precision understanding of customers' requirements:
"The company has seen online ordering increase exponentially, and as such a key part of my role initially will be to help develop the e-commerce experience, in order to improve the customer ordering and tracking process across digital platforms.
"However, we also pride ourselves on our high levels of customer service via telephone and in person. Despite being a sizeable business, F & P retains strong family values and a burgeoning entrepreneurial spirit, which I look forward to tapping into in order to deliver the best value for the business and our customers."
19th May 2017