KBzine: the original kitchen and bathroom industry e-news - since 2002
16th February 2018
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Selco Builders Warehouse now offers comprehensive Wilsonart laminate worktop collection
Wilsonart UK has launched a new range of versatile laminate worktops into Selco Builders Warehouse. The new range includes a collection of 27 decors in a choice of square edge and post formed profiles. There are nine different textures in a mix of stone, contemporary timbers, and sparkle designs.
Alongside the new range, Selco Builders Warehouse is also listing six decors from the Wilsonart Zenith collection. Zenith is the first-to-market ultra-thin worktop solution that has grabbed consumer attention for its solid black core, its adaptability and versatility, that allows easy on-site installation and use for open shelving and standalone islands.
Selco Builders Warehouse will hold a stock for immediate take-away with the rest available for 48-hour delivery from its 57 stores nationwide.
Wilsonart has supported the rollout by installing multiple worktop displays in each store to highlight the new and exciting decors on offer.
Hannah Brunton, head of category management at Selco, says: "Worksurfaces are a core part of our kitchen and bathroom business. It is imperative for us that we offer a comprehensive range that is both on-trend and available from stock and to order. Wilsonart products are made in the UK and well known for quality."
Business development manager for Wilsonart UK, Dale Miller, explains: "Being listed in Selco Builders Warehouse nationwide is very exciting. The company has gone from strength to strength with plans to open more stores in 2018.
"It is thrilling to be part of such growth and be able to supply all the trades from such a progressive retailer."
Image: Selco Builders Warehouse displays showing new worktops from Wilsonart UK
1st December 2017