KBzine: the original kitchen and bathroom industry e-news - since 2002
9th March 2018
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Roca goes above and beyond at KBB
Roca, the world leader in creating imaginative, beautifully designed and sustainable bathroom solutions, will be unveiling innovative new designs at kbb Birmingham. At the show, which takes place from 4-7 March 2018 at the NEC in Birmingham, Roca will be launching its eagerly-awaited Beyond and Carmen collections as well as exhibiting the new Armani/Roca range.
"We're delighted to be back at kbb and exhibiting our new bathroom designs," comments Claire Gay, Sector Marketing Manager at Roca. "The Beyond and Carmen collections are extremely important to us as they both celebrate Roca's centenary - Beyond looks to the future of bathroom design whilst Carmen takes inspiration from our heritage. We are looking forward to showcasing both ranges at the event and we are sure visitors will be as excited about them as we are."
Roca has created Beyond with the future in mind, its smooth and sleek lines exude contemporary design whilst its rounded bath and WC provide a sense of the space-age. Beyond epitomises urban living with sophisticated basins shaped by Roca's new material, FINECERAMIC(r), and seamless integration of the latest technologies.
On the other side of the timeline is Carmen, which pays tribute to the past with the redesign of an iconic model from Roca's history. The classical Carmen washbasin has been recreated and a complete bathroom collection introduced for customers looking for a vintage style. It may take its inspiration from the past, but Carmen also has modern features including rimless WCs.
Also on display will be the new Armani/Roca collection, Baia. With this collection, Giorgio Armani once again shows his commitment to promoting comfort and wellbeing, expressing his vision of the bathroom environment through a combination of elements that allow maximum flexibility and adaptability. The aesthetic intentionally references the past but the retro styling is brought up to date by being interpreted in a modern manner and the incorporation of avantgarde technology. The result is a new versatile bathroom collection, which manages to be both contemporary and timeless, in accordance with Giorgio Armani's well-known design philosophy.
The kbb exhibition is one of the largest and most established kitchen, bedroom and bathroom events in the UK. This year, the show is focussing on four key themes: evolving customer behaviours changing the meaning of lifestyle design, the new possibilities smart technology creates, changing construction landscape heralds new design opportunities and the demand from consumers for high quality products and materials.
Visitors will find Roca in room suites 32-33, which are located near the Hall 20 'bathroom' entrance to the kbb exhibition. For more information visit www.uk.roca.com
16th February 2018