KBzine: the original kitchen and bathroom industry e-news - since 2002
13th July 2018
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Rangemaster becomes new Approved Supplier to Sirius
Rangemaster has signed an agreement with Sirius Buying Group to become an Approved Supplier to the group, which allows the company's appliances, sinks and taps to be distributed throughout a growing UK network of independent retail outlets.
Manufacturers and distributors that are nominated with Approved Supplier status, benefit from a greater sustainable market share. This is achieved by all parties working together with the members to achieve the clear targets and goals set at group level.
Distributors also play a very important role being a core supply chain to Sirius members by offering exclusive terms to improve profitability and margin opportunities for Sirius Group members: by way of rebates, plus exclusive offers and promotions.
In return, Approved Suppliers receive the renowned loyalty of Sirius members and the opportunity to work closely with the group and its members to increase market share and visibility via the membership of over 160 kitchen and appliance specialist retailers.
"Sirius is one of the largest buying groups in the UK, so we are delighted to have the opportunity to work with the Group," says Iskender Diker, director of sales for Rangemaster's appliances/cooking division (left of picture). "Joining forces allows us to create and strengthen links with its members which will, in turn, enable our appliances to reach a larger number of end users through Sirius' extensive retail network."
From a brand perspective, Rangemaster is a leading manufacturer of range cookers, having produced range cookers at its Leamington Spa facility for over 185 years and sinks at Long Eaton for 85 years. This British heritage is a key selling point and makes Rangemaster a trusted brand for UK homes. The company is at the forefront of product innovation, with new range cookers setting a standard for the industry.
Steve Jones, commercial director of Sirius Buying Group (right of picture) says: "Having Rangemaster become our newest 'Approved Supplier' to Sirius is a massive endorsement for the group, reinforcing our value within the electrical appliance retail industry and the support we're able to offer our growing network of members.
"This new partnership will provide Sirius Approved Members full access to trained representatives of Rangemaster, existing and exclusive product lines, enhanced ordering and fulfilment capabilities, along with logistics and retail.'
"Rangemaster is a formidable addition for Sirius that will inevitably help our members compete. Consequently, we aim to help increase the rebates each member is capable of earning and improve the overall package presented to members from our 'Approved Suppliers', like Rangemaster.
"Our personal and result-driven approach to help increase purchasing from our manufacturers and distributors by working closely with our suppliers is one of the reasons Rangemaster decided to join us, and I am confident the company will start seeing a return quickly."
15th June 2018