KBzine: the original kitchen and bathroom industry e-news - since 2002
17th November 2017
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Hotpoint rated as 'most trusted', in poll
Hotpoint is celebrating this week, after coming top in a poll which rated the UK's most trusted brands, for the 11th consecutive year.
In a Reader's Digest survey of 1,000 people across the UK, almost one in four consumers chose Hotpoint as their most trusted large kitchen appliance brand.
The accolade is fitting tribute for a brand which celebrates its 100 year anniversary this year. Ian Moverley, Hotpoint Brand Director says: "This poll demonstrates that consumers trust Hotpoint because it provides lasting quality and performance time and time again. Hotpoint is a trusted, proven brand that has captured and held the attention and loyalty of consumers for more than 100 years.
"Core to our success is placing consumers at the heart of our decisions and bringing them innovative solutions which occupy real meaning in their life.
"We're already looking to the next 100 years and have recently launched a new range of Aqualtis washing machines that truly recognise how consumers live their lives and handle their pressures, priorities and lifestyles. These revolutionary, multi-patented machines incorporate advanced technology to handle coloured fabrics without fading and have an anti-allergy cycle for people with sensitive skin and other allergies..
The technologies in these machines really have taken laundry to a new level and are a clear demonstration of Hotpoint's continued innovation into the 21st Century."
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17th June 2011