KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021
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Free gifts for tilers who Go Greener
BAL is rewarding environmentally aware tilers with free gifts. Any tiler buying any 12 products from BAL's 'Go Greener' range of Environmentally Responsible Adhesives will protect at least 50sq.m of rainforest and earn an exclusive T-shirt or limited edition van sticker. BAL's donation to Cool Earth protects 1sq.m of rainforest for every 1sq.m tiled with any Go Greener tile adhesive.
To earn a free gift, tilers collecs a promotional 'Green Card' from their local participating BAL stockist. They then 'tick a frog' on the card for every Go Greener product they buy. Once they have 12 ticks, they send off the card with proofs of 12 purchases, saying which exclusive free gift they want. If they want both free gifts, they simply buy another 12 Go Greener products and send off a second completed Green Card.
BAL's Go Greener range comprises five powerful tile adhesives, all manufactured using recycled content and all offered with its unbeatable 25-year guarantee. They can be identified by the Go Greener logo on their packaging.
BAL is thought to be the first manufacturer from the tiling industry to become Partner of Cool Earth, which works with local rainforest communities to protect rainforest from being cut down.
Cool Earth protects imminently threatened rainforest and blockades tens of thousands of acres of adjacent forest, by funding local trusts to make local communities the land's legal custodians. Rangers and satellite imagery then monitor the area 24/7 for illegal activity.
Sustainable employment programmes, and support for schools and clinics, ensure that indigenous rainforest communities do not suffer from lost logging income.
The free offer will run, while stocks last, until the end of September 2011. Full details, and terms and conditions, can be found at:
24th June 2011