KBzine: the original kitchen and bathroom industry e-news - since 2002
23rd February 2018
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Volatile market heightens need to address consumer confidence
The news that high street names such as Moben, Dolphin, Sharps and Habitat have gone into administration is a stark reminder of the need to promote the confidence afforded by KBSA membership, says KBSA CEO Graham Ball.
"It is always unfortunate to hear of company failures that leave consumers out of pocket and facing turmoil as they try and recover what they have paid for," he says. "Sadly the slowdown in the recovery of the economy means it is likely that we will see more retailers fail.
"However for KBSA members it is a stark reminder of the need to promote the message that it makes good financial sense to buy from an independent retailer that has a recognised trade association membership and provides financial protection in the event of a company failure.
"We provide our members with a full sales and marketing support kit so that they can promote the KBSA badge and the benefits of membership. We are advising that despite the pressures on budgets they should continue with their communication programmes focusing on the added protection consumers can expect from a KBSA member."
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1st July 2011