KBzine: the original kitchen and bathroom industry e-news - since 2002
28th January 2021

We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.

Stoves and Belling launch Colour Boutique

Appliance brands, Stoves and Belling have unveiled a new colour concept which will give consumers the opportunity to choose from 12 inspiring colours across some of the most popular range cookers.

Colour Boutique, initially available in Range Centres across the UK from September, can be applied to all size and fuel variants of the Stoves Richmond and Belling Classic models - offering a total of 180 personalised colour/cooker combinations which is believed to be the biggest colour offering in the market.

Combining four seasonal trends; Fresh Spring; Summer Splash; Autumn Chic and Urban Winter, Colour Boutique offers three fashion-led colours from each of the four seasons. The themes offer a mix of dazzling bright colours, such as First Bloom, Rolling Countryside and Floral Burst, to softer colours such as Days Break, a pastel blue and Wild Berry, a deep purple.

"Colour Boutique is about consumers picking a colour palette that suits their taste and allowing them to personalise and add a splash of colour to their kitchen," reveals Rob Burton, Commercial Manager for range cookers at Glen Dimplex Home Appliances.

"We have seen significant sales increases in range cooking across the Stoves and Belling brands in the last year and we believe Colour Boutique will help to take the brands to that next level - offering consumers a wider choice. We are also delighted to be showcasing Colour Boutique in the Range Centres who are such loyal supporters of the brand."

As part of the Colour Boutique initiative Range Centres will receive a purpose built in-store display unit and branding and there will be a dedicated brochure. The scheme will also be launched and supported with promotional offers.

www.stoves.co.uk /www.belling.co.uk

29th July 2011