KBzine: the original kitchen and bathroom industry e-news - since 2002
24th March 2017
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EQ expanding businesses online
KBB retailers and manufacturers wishing to expand their businesses selling products online and has caused some controversy in recent months. EQ Software, a facilitator for this increased activity through its popular eStore web solution, has proved with many customer sites now developed and live, that kbb business on the web is growing at a rapid pace and is here to stay.
Well known for its kbb business management software, EQ's portfolio progressed into the web arena after three years' development and a successful launch at KBB 2010. According to the Office of National Statistics, retail sales via the internet in August this year rose to £1 in every £10 spent, from £1 in every £33 spent in November 2006. Such an increase of internet use by browsing consumers has led to a flurry of enquiries from kitchen, bedroom and bathroom retailers wishing to take advantage of this expanding business potential.
One long standing customer of EQ Software, Steve Cowburn, owner of Countess Interiors in Bamber Bridge, Lancashire, recognised this a number of years ago and comments: "Not so many years ago we used to spend nearly £2000 a month on local newspaper advertising, which worked very well at the time and brought people into the showroom.
"Nowadays, with consumers increasingly looking on the Internet before venturing onto the high street, it was important for us to have an impressive 'shop window' on the web - primarily to drive the browsing traffic to our retail premises. EQ helped us achieve this and progress to selling our products online. Our eStore site combined with Countess' internal EQ Software system has developed into a sophisticated and seamless sales and communication platform, not forgetting that now we also have national coverage."
Neil Schofield, Marketing Manager at EQ Software agrees with Steve, commenting: "It isn't all about selling on line. Rather more about a presence and increasing showroom traffic and leads. A well designed and indexed website will automatically help in the Google rankings to at least give retailers a chance of capturing the browsing consumer.
"Countess has moved with these times and Steve would underline that footfall through his retail showroom now comes from recommends, previous customers and very closely followed by researching consumers on the internet."
The eStore web package is available from EQ Software from a simple brochure website, to a full eCommerce solution allowing configurable furniture specification.
23rd September 2011