KBzine: the original kitchen and bathroom industry e-news - since 2002
24th March 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
Symphony 'Inspire' kitchen product supplier for TV advertising
Fitted furniture manufacturer, Symphony, has opened up the doors of its new state-of-the-art marketing suite for kitchen product supplier OXO to film a national TV advert.
When the American based company needed an inspirational kitchen space to shoot its new TV advertising campaign, Symphony's 20,000 sq ft purpose-built facility, known as 'Inspire by Symphony', proved the perfect backdrop.
Located in Barnsley, the suite has become the largest fitted furniture trade showroom in the UK. It will now be seen by millions of people alongside OXO's kitchen products when the TV advert airs on the SKY and the BBC Freesat network on 28th February.
Simon Collyns, Marketing Director at Symphony, comments: "It's testament to our stunning facility that OXO chose to film its TV ad at our HQ. We were more than happy to accommodate filming and we'll be tuning in to see the end result in February."
A spokesperson from OXO adds: "Symphony provided a great platform to showcase our products, with its cutting-edge show area and display of the latest in furniture design which complemented our products perfectly."
Since opening in April 2011, the Inspire marketing suite has hosted over 2,000 visitors, who have been introduced to Symphony's full portfolio of market leading brands. Divided into 'zones', the suite features Symphony's bespoke offerings for the social housing, private developer and retail sectors, as well as specialist displays for emerging markets, including hotel accommodation.
With a vast space and stunning centrepiece of three 'hero' display kitchens created using elements from Symphony's retail brands, displays range from a striking New York kitchen set against a 'Big Apple' skyline, to a male and female kitchen showpiece.
Inspire by Symphony showcases over 60 kitchens, 20 bathrooms and 20 bedrooms, providing inspirational solutions for customers.
27th January 2012