KBzine: the original kitchen and bathroom industry e-news - since 2002
16th June 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
kbb Birmingham exceeded expectations and really delivered
A press release issued by the organisers of KBB Birmingham echoes what we've been saying ourselves; that the show was a great success, there was a real air of optimism from exhibitors and visitors alike and those that decided not to support it this year, definitely missed out.
It has been hailed a huge success and credited with delivering a much needed confidence boost to the KBB industry. And with a positive buzz around the show throughout the entire four days, an overwhelming number of exhibitors are reported to have had a fantastic show.
Georgina Spencer, Marketing Manager for Roca, said: "KBB was a great show for us as we had the opportunity to speak with both potential and existing customers about our new products for 2012. The reaction to these was fantastic, particularly to the In-Tank Meridian and CleanRim The Gap WCs. The number of displays we secured through the show was especially pleasing and the follow up that we have done already on the leads gathered at the show indicates that they are of high quality."
Chris Routley of Coram Showers said: "KBB 2012 was a fantastic opportunity for Coram/Impey to demonstrate our expertise and support 'THE' UK trade show. We feel that the exhibition gave us the perfect platform to welcome many visitors and inform them of the exciting future for our company, giving them the opportunity to follow us through 2012 towards another successful year."
Sara Johnston, marketing & communications manager for Geberit was equally enthusiastic, saying: "KBB Birmingham is always an exciting event in the industry calendar, and the 2012 show exceeded our expectations. Ours was one of the busiest stands at the show and visitors to our stand were genuinely enthused by the new products we had to show them. We also took very strong orders for displays at the show giving us a strong platform for ongoing business in 2012."
Exhibitors were in no doubt as to the quality of the visitor, and many companies had to bring in more staff to cope with the level of interest in their products.
"KBB 2012 proved to be the most successful show we have ever done," a delighted Leigh Martin, Managing Director of EQ Software noted. "We initially thought our stand would be over-manned for the show in Birmingham, but we needed more staff to cope with the demand and are now looking to increase its size the next time."
Warren Ginsberg from HiB commented: "Sunday at KBB Birmingham was the best day I ever had in business at an exhibition. We launched several new products and underestimated the interest we would have. We had 18 staff on our stand and struggled to cope with demand - it was an outstanding day in terms of business. "
The investment made, not just by the organisers, but by exhibitors also, was evident and created the perfect atmosphere to stimulate smart business, while new feature areas such as Contract Spaces and the Cookery Demonstration Area introduced visitors to new tools to help their businesses grow.
Over in the seminar theatre, visitors were treated to free talks from a number of key industry figureheads including Marc Viardot, Director of Marketing & Product, Laufen; leading interior designers Laurence Llewlyn-Bowen and Anna Ryder-Richardson; Product designer Robin Levien RDI of Studio Levien; Professor Peter Gore, Professor of Practice (Ageing & Vitality), Newcastle University) and celebrated kitchen designer Gerd Bulthaup - whose seminar was strictly standing room only!
Brand Director Andrew Vaughan commented: "One of the things we strove to improve on was not only the quality but the diversity of our audience and it was especially pleasing to hear back from our exhibitors that we delivered on this promise - in fact we saw a significant increase in the number of multiple retailers, developers, specifiers and architects to this year's show. I truly believe that this year's KBB Birmingham has given the industry the confidence it needed and we welcome the opportunity to be a part of investing in the future of the KBB industry."
After a fantastic 2012 event, the stage is set for KBB Birmingham 2014, which will return to the NEC from 2nd - 5th March.
30th March 2012