KBzine: the original kitchen and bathroom industry e-news - since 2002
17th March 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
The Scent of Success for Mereway Bathrooms
A perfume is just a perfume, right?
Everyone has their favourite perfume. When in the bottle it could be anyone's, but once someone wears it, it becomes individually theirs, they become themselves, feeling incomplete when not wearing it. A perfume magically lifts spirits and stirs emotions.
This new ethos behind the Mereway Bathrooms brand is the next chapter in Mereways' intriguing 'Live Life The Mereway' philosophy.
Living Life The Mereway means exercising taste and judgment, but more than that, it means taking the time to make choices that enhance your life. Just as someone wouldn't just buy any old perfume because it was cheaper or more conveniently available, a typical Mereway Bathrooms customer would take the time to select a bathroom on the basis of inspirational design and quality, creating the perfect bathroom space that is an individual sanctuary.
Reflecting this brand ethos and corporate representation, Mereway Bathrooms has unveiled unveil a new cool, contemporary company logo that presents an updated fresh, clean style that complements the Mereway Kitchens brand.
Sales & Marketing Director Tim Wood comments: "We want to give our products and branding real meaning, and develop an understanding of what you get for your money. Buying a British bathroom means experiencing unrivalled quality of service and receiving inspirational, cutting edge products designs that the market demands."
A new product brochure has been introduced, comprising an impressive 82 pages packed full of gorgeous shots displaying the comprehensive product portfolio.
The brochure has been designed with the consumer/retailer relationship in mind, providing an invaluable tool for designers to create unique bathroom plans. This year Mereway has introduced the largest number of product shots ever for one launch. With sumptuous lifestyle photography accompanied by eloquent, concise product descriptions, the book beautifully illustrates the elements that create each individual look.
"We are offering our retailers a strong consumer message to entice customers through inspirational marketing and engaging messages that will stir their senses," promises Tim. "Our product is of a premium quality and we want our retail partners to use this message to engage with them and encourage the inclusion of bathroom furniture within their plans."
Each of the Mereway ranges is being positioned within the consumer marketplace to appeal to distinct groups - each having a 'brand champion' that personifies the design characteristics of the collection, as well as sharing Mereway brand values.
For Mereway Bathrooms the collection will be promoted by Jane Maddern, owner of Jane Maddern Soaps; a handmade natural soap company.
Jane is a carefully selected successful business owner who is passionate about her products, and her beautiful handmade soaps are filled with fragrances that stir people's senses. Mereway haschosen talented people that it can work with, who in their own specialty field 'Live Life The Mereway'.
"We have already created a series of scenarios for each Mereway kitchen collection to illustrate the Life Live The Mereway philosophy that represents our brands," Tim explains. "It seemed a natural decision to implement this philosophy for Mereway Bathrooms to create a synergy between the two divisions. As many of our retailers take kitchen as well as bathrooms product from us, it's an ideal formula.
"A bathroom space is very individual to each person and much thought goes into the buying process. What we love about introducing our brand ambassador is that Jane also caters for individuality with a soap and scent for all moods and personal tastes. All her products are carefully han made; using the best quality ingredients and her attention to detail is a true reflection of what we're all about."
Combinations of fitted and modular furniture together in one space is becoming more popular, so merging the Synergy and Infinity collections together into one lends simplicity to the range - there is now infinitely greater crossover between fitted and modular and it's now possible to do so much more.
Mereway Bathrooms continues to live up to its reputation for launching enticing new products and this year is no exception, with the company introducing its most avant-garde door colours and finishes, stunning new handle options, basins, ceramics and its most extensive collection of worktops to date.
2012 bathroom furniture has taken a leaf out of the fashion industry's book... natural tones and finishes are becoming a 'staple wardrobe' item whilst splashes of vibrant colours and textures are becoming accent pieces that create the individual look. With this in mind, Mereway Bathrooms has introduced three vibrant new textured finishes; Zebra, Snake and crocodile, that will take anyone's breath away!
"Mixing and matching of colour and texture has become as popular in bathrooms as it is in kitchens," Tim comments. "We are also seeing further diversification in colour palettes for furniture coming into the market, with even more unusual designs that are a bit braver, like our exciting new animal print' Vogue' door finishes."
Building on the success of popular J pull door style 'Segreto' for Mereway Kitchens, the company has announced that Segreto has now joined the Bathrooms portfolio too, for a sleek handleless feel in a new part of the home.
As more interesting shapes continue to emerge, and bathroom elements become more varied; the collection of new 'Lustre' cultured marble worktops add a real individuality to a bathroom. Available in 14 luxurious finishes with integral moulded basins and tops for fitted runs or vanity stations these new surfaces can be specifically cast to order for a streamlined and elegant look.
To complement the modular units, a new Ovale mirror has been introduced to join the selection of illuminated mirrors and mirror cabinets in three popular widths; 600,900 and 1200. New soft glow lighting that evokes a real ambience has also been included to create a perfect, relaxing bathroom space.
This is just a taster of the new products introduced this season. The bathrooms collection now comprises 33 beautiful door finishes, 20 handle options and an extensive number of luxury components, design features and storage solutions that cater for both the traditional and contemporary ends of the market. There truly is something for every individual taste and budget within the range.
3rd August 2012