KBzine: the original kitchen and bathroom industry e-news - since 2002
18th August 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
New price range and new offerings from Nolte Kitchens
German manufacturer Nolte Kuchen has launched a handleless front called Alpha Lack. Also new are high-gloss carcase sides to match and a number of units called 'Classic Types'. The new products can be ordered now and will be ready for delivery from week 43.
Along with the launch, which is designed to highlight the big annual in-house exhibition starting on September 15th, Nolte Kuchen has entered a new, attractive price segment according to the company's ethos, which is to produce a great variety of kitchens designed for every taste and budget.
The 'Classic Type' or 'Nolte Classic', is a new range of cabinets with various alternatives for corner, base and larder units. They are an addition to the normal product range and are available alongside existing cabinets.
Designed with a focus on functionality and comfort the Classic Types feature new trays and fittings and can be ordered at a price level below that of the units available so far.
With this step Nolte Kuchen is entering a new area of the market, positioning itself in the lines of its competitors for the respective product segment.
Nolte Kuchen UK Country Manager Bob Marsden sees Nolte Classic as a great
"At Nolte we pride ourselves on supplying the best quality fittings and hardware currently available and the new Classic pull-out larders and carousels offer
a 'no frills' option to customers on a tighter budget who do not wish to compromise
on the fundamental build quality of their kitchen," he explains.
"The great news for both dealer and consumer is that these introductions bring the dream of owning a Nolte kitchen within the reach of a far higher percentage of the population than ever before".
Introduced along with the new units was Alpha Lack. The high-gloss lacquer door is Nolte Kuchen's first handleless front. It allows for great planning variety, including even display cabinets, and presents functionality within a highly popular design at an attractive price: Alpha Lack is a price group five door available in High-gloss White,
High-gloss Magnolia and High-gloss Sahara. Colour co-ordinated high-gloss
carcase sides in High-gloss Premium White (PWG) High-gloss Magnolia (AWG) round off the new launch. Located at the same price level as existing carcase decors, they come at no extra cost.
"The new Alpha Lack range has come about as a direct result of listening and responding to the wishes of our customers," says Bob. "They now have the choice of three of our most popular lacquered finishes in Alpha Lack true handleless, whilst retaining the flexibility of our previous 'handleless-look' aluminium trim, which can be specified on over 60 different doors and finishes from price group one upwards.
"Our new White and Magnolia high-gloss carcase sides mean the designer has far more freedom to plan a kitchen without worrying about the cost of finishing visible sides potentially pushing the quote over their client's original budget."
17th August 2012