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UK's No.1 contemporary interiors exhibition announces Good Design Manifesto

100% Design London is setting a new benchmark for admissions to the show this year with the announcement of The Good Design Manifesto. Developed by the show's illustrious design panel, the Manifesto sets out the clear aims and objectives from exhibitor selection and visitor inspiration to curation of the event.

The 12-strong panel includes Tomoko Azumi; Jason Bruges; Max Fraser (London Design Guide); Matthew Hilton; Benjamin Hubert; Nina Tolstrup (StudioMama); Meriel Scott (Precious
McBane); Ruth Silver (Project Orange); Kara O'Reilly (Sunday Times Style Magazine); Gareth Williams (RCA); Theo Williams (Habitat) and Astrid Zala (JAM).

The Good Design Manifesto is as follows:

We are about the very best in contemporary interior design.
100% Design and its selection panel commits to delivering an exhibition that is both inspiring and participatory, linking high end design with responsibility in production and materials.
An established international design event in the most influential city in the world, 100% Design offers a sophisticated mix of emerging talent and established brands from both Britain and across the globe.
Our aim is to select exhibitors and products which demonstrate elements of the following criteria:
Design must be original and non-derivative
Consider new forms and materials while remaining true to function
Responsibility & sustainability
Evidence of design rigour
100% Design offers unrivalled ideas and visionary solutions for the interior and architectural communities.

New Territories, New Typologies

100% Design London will increase the number of international exhibitors at the show this year through individual and group representations from Austria, Argentina, Belgium, Canada, Chile, Czech Republic, France, Italy, Japan, Korea, Lithuania, Norway, Spain. According to Peter Massey, 100% Design London's Show Director, "International exhibitors see 100% Design as the established place to unveil new products. We are the best showcase for designers wishing to do business and to network."

Thomas Aastad, project manager for design, Royal Norwegian Embassy, says: "100% Norway will be back at 100% Design for a fifth year to showcase the latest products from our country's most exciting designers and manufacturers.

"The fair has become an important arena for 100% Norway to act as a door opener for the Norwegian design industry to the UK and the international market. We plan to put on a spectacular show with several new talents making their debut in the UK as well as featuring a number of more established names."

Many exhibitors have already signed up for this year?s show with an exciting list that ranges from; Allermuir; Anne Kyyro Quinn; Boss; Channels; Chichi Cavalcanti; Dare Studio; Decode London; Eskimo; Johnny Egg; Michelle Mason; Roca; Pinch and Thelermont Hupton to name but a few.

100% Design will continue to support emerging designers through 100% Futures and develop 100% Materials - a section focusing on inspiring, unknown and sustainable materials and exploring their application within architecture and interior design. This show is an integral part of the global design calendar and is a UK leader in showcasing design from furniture, lighting and textiles to kitchens and bathrooms. The show isopen to both the trade and public (Sunday only).

Driving the show's creative direction once more this year will be JAM led by Jamie Anley and Astrid Zala, and according to Jamie: "JAM will continue to dial up the impact of 100% Design London as a cultural event and the principal attraction of the London Design Festival. JAM will develop some of the experimental installations and experiences that it successfully launched at 100% Design in 2009 and will also surprise with new, unexpected interventions."
The show will take place from 23rd - 26th September, at London's Earls Court.

www.100percentdesign.co.uk

12th February 2010




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