KBzine: the original kitchen and bathroom industry e-news - since 2002
24th March 2017
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Nolte Kuchen Inhouse Fair 2012 a real success
Nolte Küchen's Information & Exhibition Centre was open to the trade audience from September for a week last month, proudly presenting a fresh design during the - as usual - unlimited opening hours in the evenings.
This year the focus wasn't only on product though. A completely new website including Social Media presence, an advanced Kitchen Planner (which will shortly be available for iPad, too) and a plausible target group concept, also caught the attention of the 7000 visitors.
Nolte also hosted a panel discussion on the subject of 'Germany as a Brand'.
Nolte CEO Ralf Jourdan gives a positive summary of the fair: "I am delighted with the outcome," he says. "The positive feedback shows that the trade audience was convinced by what we have to offer. With our new target group concept we are also heading in the right direction. We are able to cater for all the main price groups in the market and this is a message we have successfully brought across."
Where the Kitchen Planner for internet and iPad presented a new, inspiring approach to planning by suggesting ever new designs for different room layouts, the exhibition itself covered price and target groups. Nolte Küchen showcased kitchen designs from 4000 to 25000 Euros, targeting end customers with a focus on budget. These differed only in terms of fronts and above all interior design whilst quality and functionality remained the same.
With the new functional units 'Nolte Classic' and incorporating 'Viva' appliances, Nolte Küchen was able to give a strong presentation.
Product innovations showcased at the fair included new high-gloss handleless lacquer front Alphalack and Lux, a door with a high-gloss lacquered laminate and an extremely homogenous finish available in eight trend colours. Lux was also featured within the new design concept FreshLine, which plays with the choice of vibrant colours and geometric shapes in kitchen and living room layouts with a different approach. Here, units can be hung individually, for example, and there is no particular need for symmetry.
A fresh approach was also used for the display of country style kitchens. Lively wood decors and natural colours added a new look and feel. Modern elements like illuminated glass splashback were used to further enhance traditional designs.
19th October 2012