KBzine: the original kitchen and bathroom industry e-news - since 2002
21st July 2017
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Plumbline stores to become Plumbase
Leading plumbing and heating merchant Plumbase is rebranding its Plumbline stores across Scotland to 'Plumbase' during a national rollout of its new brand identity. A total of 19 Plumbline stores will be rebranded as part of the business initiative.
The rebrand began at Plumbline East Kilbride, South Lanarkshire, and will finish upon completion of Plumbline Perth, Perth and Kinross, in November 2012. Each store will be remerchandised and will receive new exterior and interior signage.
Plumbline will continue to offer excellent customer service under the Plumbase name: trade counters at each store are manned by a professional team with exceptional product knowledge and experience within the industry, supported by strong stock availability. Local knowledge of the plumbing and heating sector and an understanding of regional customers' needs are supported by the national strength of the Plumbase brand.
Each store offers same and next day delivery services, along with in-store collection, making it stand out in the Scottish market.
"The rebranding of Plumbline is a vital step in the move to create a cohesive new look and feel across the entire Plumbase business," says Andy Gribble, Plumbase Managing Director. "In a difficult economic climate we believe that this investment is vital to providing an excellent offering and service to our customers throughout the UK."
As part of Plumbase's new identity it has developed four specialist brands within the Plumbase Group to improve its customer offering: Plumbase supports across plumbing and heating equipment and solutions; Bathbase provides bathrooms, showers and accessories; Ecobase specialises in energy saving and renewable solutions, and Sparesbase supplies heating and boiler spares, solar spares and controls.
2nd November 2012