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Hoover Candy backs up latest research on consumers' energy efficiency views
Backing up the latest research on the purchasing power of consumers, Hoover Candy is reporting a surge in customers who say energy efficiency is crucial when it comes to buying kitchen appliances.
The Mintel Washers and Dryers Report 2012, published earlier this year, highlights an influx in the number of buyers concerned with the energy ratings of appliances, with 74% now saying an appliance with an energy rating of A+ is essential. This research strongly correlates with the experience Steve Macdonald, trade marketing director of Hoover Candy, has had of the market over the last 12 months.
Steve comments: "This report supports our own experience within the current marketplace. Our eco-friendly products have been the most successful this year and it is clear that consumers are more concerned with energy efficiency than ever before."
Another startling statistic from the Mintel research shows that a further 60% of respondents say a water-saving mode is crucial to any appliance purchase, while 37% plan to purchase an energy-efficient appliance this year.
"Many of our innovative new products this year have been specifically designed to be kinder to the environment, including the extremely successful All in One washing machine," continues Steve. "We are proud to be flying the flag for eco-innovation and it is great to see that consumers are prioritising eco issues in terms of their buying agenda."
The All in One washing machine is available up to an 11kg capacity and safely mixes whites and coloured fabrics together in one wash; making one wash per week a reality. This highly intelligent washer's unique '8 Pulse' technology means clothes can be washed at a low 20 degree temperature whilst still enjoying the performance of a hotter, 40 degree wash.
"The All in One is just one of the appliances we have launched this year that has employed new technology to ensure maximum energy efficiency and we look forward to developing a host of new eco-friendly appliances in 2013, in line with consumer demand."
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23rd November 2012