KBzine: the original kitchen and bathroom industry e-news - since 2002
21st April 2017
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Hammonds sales boosted by CCS credit finance
Hammonds is one of the leading retailers of fitted bedroom furniture in the UK, also supplying home office furniture and developing a presence in the kitchen market. The company has reported increased sales since offering Consumer Credit Solutions credit finance to its customers.
Robin Baugh, Head of Sales at Hammonds, comments: "In the current market we've noticed customers require greater levels of service and creativity. They are more aware of design and they're only committing to spending when their requirements and expectations are surpassed. Sometimes fulfilling the dream is more expensive than they thought, but offering easy to arrange, no-hassle finance from CCS means we can help our customers buy what they want rather than compromise on the spec.
"Selling credit finance has led to an increase in our average order. Customers can also make additional purchases more quickly, so we can provide them with exactly what they want. 'Buy Now Pay Later', interest free or low interest credit means we can offer a better, quicker deal than banks or building societies.
"These products best reflect the needs of our individual customers, giving them the opportunity to buy the new kitchen, bedroom or office space they really want, when they want it. Even when customers have the money available they appreciate the advantage of holding on to their savings."
Hammonds continues to grow, recently opening new stores in Coventry, Gloucester & Wrexham.
In 2011, CCS managed almost £190million of approved loans to many of the UK's top 100 home improvement companies and is the preferred choice of almost all the regional players this sector, helping their trading partners to sell big ticket items such as Windows, Conservatories, Kitchens, Bedrooms, Bathrooms, and PV Solar Panels.
The company provides a total credit management service including bespoke business advice, ongoing client support, and training in sales and completion of credit applications.
CCS services a wide range of clients from independent retailers to national household names such as Apple Panels, Appeal Blinds, Avanti Kitchens and Bedrooms, Betta Living, Britelite, Conservatory Outlet, Coral Windows, CR Smith, Crystal Home Improvements, David Salisbury, DM Design, Dunraven, East Yorkshire Glazing (EYG), G2S, Hammonds Bedrooms, Jacuzzi, Pennine Windows, Porcelanosa (bathrooms), PV Solar, Safestyle UK, and SEHBAC.
CCS has strategically introduced the soft-sell credit concept to home improvements over the last 10 years with a product portfolio including: Buy Now, Pay Later; interest free credit, Bank Buster (UK's lowest unsecured loan rate), and base rate loans. Buy Now Pay Later remains extremely useful for assisting customers with timing issues, whilst rates on its unsecured Bank Buster and 15 year Mortgage Buster loans are among the lowest in the UK and are free of any documentation fees or hidden charges.
To learn how credit finance can help your sales:
7th December 2012