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I-Radium becomes part of the Glass wellness portfolio

* Glass_i-Radium_morphosis.jpgItalian manufacturer Glass Idromassaggio has joined forces with heating specialist, I-Radium, to offer interior heating solutions that combine classic living materials such as wood, with innovative infrared technology.

A new arrival in the heating sector, I-Radium is an unconventional brand which experiments with new expressive shapes, to create radiators that are also furnishing solutions; they combine design, functionality, advanced technology and respect for the environment.

Historically, human beings have used wood as a fuel for heating; I-Radium evokes this classic functionality in a revolutionary and unusual way. Compared to the traditional, convection heating system (where the radiator produces air movement and a high rate of humidity, accompanied by a consistent waste of energy, to heat a room), the I-Radium radiant system uses infrared technology. The infrared system firstly heats the objects and people in a room and then heats the air: this means that just as soon as the device is turned on, you have an immediate sensation of warmth on your body and on objects around you. Infrared rays are dynamic, when striking an object they heat it and bounce to the next closest object, thus creating a continuous heat exchange.

I-Radium means that it is now possible to achieve a warm room, by keeping the temperature lower compared to that usually needed with a traditional hot air heating system. This means that the infrared technology, while heating quickly and evenly, can also provide a remarkable saving compared to more common heating systems, as it uses less energy and is therefore more economical.

I-Radium products also let you breathe fresh clean air, as without the production of air flows created by usual convection systems, there is no dust movement. As a result of its uniform heat, I-Radium creates a lower and steady humidity percentage which provides a comfortable and healthy living environment.

So thanks to infrared technology applied to wood, I-Radium cleverly converts what used to be fuel material into unique lightweight and stylish heating objects suitable for both the home and public spaces. By bringing together the necessity for heating in an ecological way, I-Radium creates a refined and fresh furnishing solution.

There is an enormous range, including portable designs for real flexibility.

Designed by Michael Schmidt, Morphosis (pictured) is a modular towel warming radiator with a clean-cut design. This elegantly styled radiator can be positioned either horizontally or vertically, allowing maximum flexibility in terms of design. It can also be equipped with accessories, such as supports and towel hangers which are cleverly concealed behind curved modules. It measures H 1800 x L 650 x P 110 mm and comes in wenge, white oak, bleached oak, grey oak, black oak and ebony finishes.

By combining the distinguished I-Radium brand with Glass's renowned competence in innovation and wellness, the company's aim is to become "the benchmark for the most demanding consumer looking for wellness products and innovative bathroom solutions."

Glass CEO, Stefano Boccalon, says: "The marriage of our two brands makes perfect sense, as we are both companies rooted in a deep heritage of sustainability, innovation, and wellbeing. By coming together, our two brands will serve to strengthen each other by providing complementary capabilities, an unrivalled opportunity for wellness category-changing product development, and a united effort in building on our combined vision and leveraging each other strengths."

The two companies will have a combined approach towards innovation and R&D, an aspect that both feel hugely passionate about, as it underpins the very foundations of their brands.

I-Radium products are available to purchase from Glass Idromassaggio.

T: +39 0422 7146
E: GlassUK@glassidromassaggio.it

25th January 2013

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