KBzine: the original kitchen and bathroom industry e-news - since 2002
17th November 2017
We strongly recommend viewing KBzine full size in your web browser. Click our masthead above to visit our website version.
kbb LDN Innovation Award triggers global recognition for De Dietrich
Due to the huge success of the kbb LDN Innovation Awards in 2011, the competition is set to return this year and will showcase the most groundbreaking and inventive technologies across the kitchen and bathroom markets, providing a perfect platform to launch cutting-edge products to the industry and for visitors to see these new innovations for the very first time.
In 2011, De Dietrich won The Judges Choice at the Innovation Awards for the DTiM1000C Piano 'Zoneless' Induction Hob, elevating its brand positioning to the extent that it went on to secure four further awards. Winning the award cemented De Dietrich's position in the industry not just as an established and leading brand, but as a competitive innovator both in the UK and internationally.
We've caught up with De Dietrich Sales & Marketing Director Richard Walker to find out more...
Q. How has winning the award boosted the success of your product over the last year, both in the UK and internationally?
A: "This important achievement provided us with the perfect opportunity to promote this incredible product to members of our industry and simultaneously to the trade and consumer press. Since then, we have won four more awards. This award-winning product has been a genuine success for our brand and has bolstered our overall position as leaders in induction technology in the UK."
"We were able to announce our success to all of our international business partners around the world, together with the international VIP guests that were visiting on the day. De Dietrich is a global brand, and every country is able to highlight that the Piano is award-winning, which always enhances the promotion of both the product and the brand."
Q: What advice would you give to people who are thinking of entering the awards? Would you recommend entering?
A: "We would definitely recommend entering the awards. All of the entries are on display throughout the duration of the show in a special Innovation Zone. This environment provides a separate platform for the specific product to be viewed outside of the delineated kitchen or bathroom exhibition areas, so everyone gets a chance to see and talk about your product and its innovation, whether or not they are in your specific industry sector."
Q: Do you think the award is equally beneficial to large established brands as well as smaller up and coming companies?
A: "The award is beneficial to any company, large or small that has a genuinely ground-breaking product to enter, because it is not the company that is judged but the innovative credentials of the product."
To enter the awards, participants must submit a completed online form by 15th March at www.kbb.co.uk Any product put forward for the award must demonstrate innovation at the highest level, and have been or will be launched between May 2012 and May 2013. Participants should note that although there is an entry charge of £249 plus VAT per entry, if a product is picked as one of the 20 finalists, the product will be displayed at the exhibition for free as part of the showcase.
Picture shows: Richard Walker of De Dietrich Kitchen Appliances with Andy Vaughan, UBM Brand Director and Martin Allen-Smith, editor of Designer Kitchens and Bathrooms
22nd February 2013