KBzine: the original kitchen and bathroom industry e-news - since 2002
22nd September 2017
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Distinctly Abode publishes new 2013 sink brochure
The new sink brochure from Abode is the second in a series of three coffee table style brochures illustrating the full portfolio of products available for 2013. The B5 soft cover, matte finish brochure is designed to provide product information in an aesthetically appealing and succinct way. The 162 page brochure is launched now, in readiness for the KBB show in May.
The wide portfolio of Abode sinks are laid out in individual sections within the new brochure which covers stainless steel, black and white granite and composite plus pure white fireclay ceramic. Along with the sinks, other products shown are the full range of taps, the unique Orbit waste and accessories, making it easy for customers to choose their favourites for installation in their own kitchens.
Darren Holliday, Director of Abode states: "During last year we carried out a programme of research amongst distributors, retailers, customers and potential customers to gather their thoughts - both good and informative about Abode. We listened and reacted, firstly by producing three separate product brochures - kitchen sinks, kitchen taps and bathroom brassware. In most cases all those researched asked for brochures to be illustrated with aspirational photography and to be fully priced - this we have done for the first time.
"Research participants also commented on our warranties - we have responded again and we now guarantee our sinks for 10 years and taps for a period of five years.
Abode, always thinking differently and wanting to be a 'distinctly standalone company', has synchronised its sink and tap designs to work together offering a combined logic, enhanced performance and simplicity of form.
"We feel it is important for customers to see which sink and tap components achieve the best combination to suit their own kitchens," adds Darren. "To help with this process our 'Kitchen Sync' website allows customers to pair different Abode taps to our individual sinks to visualise the combinations. This service is available to all, on-line at www.abode.eu
Pick up your set of brochures on Stand K10 at kbb LDN, at ExCeL London from 19th - 21st May.
12th April 2013